The AI ​​Law limits the use of chatbots and biometrics in online gaming

Online gambling enters the regulatory debate

The Ireland AI Law prohibits chatbots that identify vulnerable players to direct them to betting platforms.

He AI bill approved by the Government opens a new layer of supervision for artificial intelligence systems Ireland. The standard adapts the national framework to the European Artificial Intelligence Regulation and establishes the control bases that will also affect regulated sectors such as online gaming.

For digital operators, the most direct reference appears in the explanatory note issued by the Executive. In that document a chatbot is cited as an example of a prohibited practice capable of identifying users with gambling problems and directing them, through subliminal techniques, to a betting platform or casino.

The mention relates AI to common areas in online casinos and digital betting, such as automated service, message personalization, commercial segmentation or pattern detection. The standard does not veto these tools , but limits their use when they can condition decisions or take advantage of vulnerabilities.

Virtual assistants and risk profiles

Automated assistants are already part of the normal operation of many digital platforms. In online gaming they serve to answer queries, guide the user, manage incidents or support phases such as registration and verification.

The AI ​​Law focuses attention on cases in which these systems fail to inform and go on to influence customer behavior .

The example cited by the Government describes a specific situation. A system detects a person with gambling problems and use that information to take it to a platform . If it relies on subliminal resources, manipulation or taking advantage of a vulnerable situation, this use would fall into the category of prohibited practices.

Operators will have to check how assistants are configured and other automated tools that maintain contact with the user. It also affects CRM providers, recommendation engines, predictive tools, anti-fraud solutions and AI-based service platforms.

The difference between prevention and recruitment will be relevant. A tool that detects risk signals and activates limits, responsible gaming information or protection mechanisms fulfills a different function than one that uses these signals to launch commercial incentives.

Biometrics and identity verification

The biometrics is the second point of interest for the sector . The future standard addresses remote biometric identification systems in real time in spaces open to the public, an area related to privacy and personal data.

This does not imply eliminating identification mechanisms used in regulated activities or prevent a platform from verifying the identity of whoever logs into an account.

The central point is in distinguish between verification and remote biometric identification . Confirming the identity of a person in a specific procedure does not have the same scope as recognizing individuals from a distance, in real time and in a space open to the public. This difference will be important to evaluate facial recognition or enhanced validation systems.

In the online channel, the impact can be seen in user registrations, account recovery, anti-fraud controls and identity checks. The companies that use biometric solutions associated with AI They must justify their proportionality, explain their operation and guarantee that data processing complies with the legislation.

The new supervision scheme includes organizations such as the Ireland Artificial Intelligence Supervision Agency and the Ireland Data Protection Agency. In an industry with prior obligations in responsible gaming, security and access , this supervision adds an additional level of review.

The fines for the most severe violations can be high, especially when it comes to prohibited uses of AI. For this reason, artificial intelligence becomes part of the regulatory management of operators and suppliers.

The AI Law does not replace the regulation of online gambling , but reinforces control over sensitive uses. Virtual assistants, commercial segmentation, message automation, biometrics and protection of at-risk users will be more closely monitored. Artificial intelligence may be used in digital gaming, as long as it does not serve to manipulate or exploit risky situations.

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