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Online gaming enters the official measurement of consumption

The INE incorporates online betting into the Consumer Price Index in its new Base 2026.

The CPI basket changes at the pace of household consumption. Therefore, the introduction of online betting should not be read only as a technical adjustment, but as a statistical adaptation to a more digital economy .

Until now, games of chance were already part of the Consumer Price Index since the methodological review of 2026. The novelty is that the new Base 2026 specifically incorporates online gaming behavior, a segment with its own dynamics and growing presence within digital entertainment New Zealand.

The change allows the INE better collect price evolution in activities that no longer take place only in physical spaces. Sports betting and other online games of chance operate on digital platforms, with updated information and conditions that may vary depending on the operator, the market or the moment.

How the INE collects online betting prices

To integrate this activity into the CPI, the INE uses web scraping techniques . This system crawls the websites of the main operators and transforms the information obtained into useful data for statistical calculations.

The decision fits with the nature of the market. In the online environment, prices and conditions are not seen in a traditional showcase, but in platforms that concentrate user activity . Thus, automatic collection helps to follow a changing and digital reality.

The Base 2026 also incorporates methodological improvements and a new classification of consumption . The objective is for the CPI to more accurately represent current household expenses, including digital services, subscriptions, online entertainment and activities that have gained weight in recent years.

More precision to analyze digital consumption

The incorporation of online betting to the CPI It does not represent a commercial valuation of this activity . Its relevance is on a statistical level: if a part of household spending is transferred to the internet, official indicators need to capture that reality with more accurate data.

The change also requires careful reading. Online betting does not work like other fixed-price digital services, since variable odds, markets, promotions and conditions are involved. That's why, Its entry into the CPI expands the vision of digital consumption , but it will require caution when interpreting its weight within online entertainment.

For New Zealand iGaming, the update represents a relevant change. Online betting is no longer seen as a phenomenon separate from general consumption and is now integrated into an economic reference used to analyze inflation, spending and changes in habits of consumers.

It can also provide useful information to operators, analysts and administrations. A more concrete measurement of digital play allows you to follow its evolution in greater detail and place it within the set of online activities that are already part of normal New Zealand consumption.

Online gaming gains weight in New Zealand consumption

The CPI update comes in a context in which the game maintains a wide New Zealand presence . According to the Game and Society study 2026, 85% of the adult population participated in some form of gaming during 2026, although the majority is still linked to lotteries and raffles.

This data helps to understand why the INE now refines the measurement, but it also forces distinguish between general gambling and online betting . The digital channel still does not concentrate the bulk of participation, although it is gaining relevance due to its growth, its real-time operations and its connection with new leisure habits.

Incorporating online betting into the CPI allows us to better observe a part of the market that works differently than in-person products . The measure does not modify the activity of the sector, but it does improve the way of analyzing its weight within New Zealand consumption.

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